Branding

brand-strategy-small-business
Branding

The Essentials of Brand Strategy for Small Business

A brand strategy is a plan that outlines the long-term vision, goals, and tactics to create a strong and successful brand. It involves making strategic decisions on how to position and differentiate your brand in the market, build brand equity and communicate effectively with your target audience. An effective brand strategy provides clear direction for […]
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25 September, 2024
hen-is-right-time-to-rebrand
Branding

When is the Right Time to Rebrand?

If you are considering a rebrand for your business, you’ll know that it’s not an easy process. You have been in business a while and feel that your business has grown and evolved, and are considering your future direction. If you feel that you no longer align with your brand vision, your business may have […]
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26 September, 2023
guide-to-brand-colours1
Branding

How to Choose Brand Colours

Exploring colours is one of my favourite parts of the branding process. There’s an enormous range of colours that you can explore for your colour palette and you can have lots of fun along the way! Colours help create an emotional connection with your target audience and make your brand memorable, often referred to as […]
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19 September, 2023
a-guide-to-branding-your-business
Branding

A Guide to Branding

Branding is one of the most exciting parts of beginning a business journey. It can be fun, creative, colourful and fulfilling when you see the concepts come to life, and the brand and business begins to evolve. It’s crucial to consider a number of elements before you develop branding so that you don’t waste precious […]
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12 September, 2023
why-brand-consistency-matters
Branding

Why Brand Consistency Matters

Brand consistency is vital for creating a strong, memorable, and trustworthy brand. It fosters customer loyalty, builds brand equity and supports long-term business growth. It also plays a crucial role in shaping how your target audience perceives and recognises your brand which has a direct impact on your business success and longevity. Why Brand Consistency […]
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22 June, 2023