marketing-your-new-business
Marketing

Marketing Your New Business

If you’ve recently embarked on the journey of starting a new business, congratulations! It’s an exciting time, sometimes overwhelming, rewarding, hard work and a huge learning curve. In the early days of establishing your new business, you may have limited time, resources and awareness. Leveraging proven marketing techniques will help you position your business positively […]
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21 June, 2023
grow-your-email-database
Marketing

10 Ways to Grow Your Email Database

When it comes to marketing your small business, there’s one tool that consistently delivers results, and that is email marketing. Unlike social media where algorithms decide who sees your posts, your email list is something you own. Email marketing gives you a direct line of connection to your audience’s inboxes. This space is far more […]
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1 September, 2025
AI-small-business-marketing
Marketing

Your Guide to AI for Small Business Marketing

If you’re feeling unsure about how AI fits into your business, or wondering if it’s just another tech trend you can ignore, you’re not alone. Many small business owners feel a little overwhelmed by the pace of change, especially when you’re already juggling so many priorities. The good news is, you don’t need to be […]
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25 August, 2025
digital-marketing-small-business-growth
Marketing

Digital Marketing Tips for Small Business Growth

If you are a small business owner, you’ve probably heard a hundred times that you need to be online. So what does that actually mean in practical terms? How do you turn your online presence into a steady flow of enquiries and sales? As a Marketing Strategist and Mentor working with small businesses, I know […]
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16 June, 2025
intrinsic-marketing-website-traffic
Marketing

How to Drive More Traffic to Your Website

A website is a must-have for any business. It acts as your digital front door, providing potential customers with information about your products, services, brand and business. A well-designed website helps establish credibility, enhances customer trust and serves as a platform for lead generation and sales. However, simply having a website isn’t enough. The real […]
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3 March, 2025
brand-strategy-small-business
Branding

The Essentials of Brand Strategy for Small Business

A brand strategy is a plan that outlines the long-term vision, goals, and tactics to create a strong and successful brand. It involves making strategic decisions on how to position and differentiate your brand in the market, build brand equity and communicate effectively with your target audience. An effective brand strategy provides clear direction for […]
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25 September, 2024
guide-to-creating-a-lead-magnet
Marketing

Your Guide to Creating an Irresistible Lead Magnet

Don’t you love a lead magnet that captures your attention and entices you to provide your email address to receive something in exchange? We all ‘sign up’ from time to time when there’s an irresistible offer or we want more information about a particular topic. From a business perspective, a lead magnet should be embedded […]
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23 August, 2024
master-email-marketing
Marketing

How to Master Email Marketing

In today’s digital age, email marketing remains a cornerstone for small businesses to connect with their audience, nurture leads and drive conversions. However, mastering the art of email marketing requires strategy, creativity and consistent effort. This guide outlines six key steps to unlock the full potential of email marketing for your small business. Benefits of […]
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1
13 June, 2024
hen-is-right-time-to-rebrand
Branding

When is the Right Time to Rebrand?

If you are considering a rebrand for your business, you’ll know that it’s not an easy process. You have been in business a while and feel that your business has grown and evolved, and are considering your future direction. If you feel that you no longer align with your brand vision, your business may have […]
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26 September, 2023

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