marketing-your-new-business
Marketing

Marketing Your New Business

If you’ve recently embarked on the journey of starting a new business, congratulations! It’s an exciting time, sometimes overwhelming, rewarding, hard work and a huge learning curve. In the early days of establishing your new business, you may have limited time, resources and awareness. Leveraging proven marketing techniques will help you position your business positively […]
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21 June, 2023
intrinsic-marketing-website-traffic
Marketing

How to Drive More Traffic to Your Website

A website is a must-have for any business. It acts as your digital front door, providing potential customers with information about your products, services, brand and business. A well-designed website helps establish credibility, enhances customer trust and serves as a platform for lead generation and sales. However, simply having a website isn’t enough. The real […]
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3 March, 2025
brand-strategy-small-business
Branding

The Essentials of Brand Strategy for Small Business

A brand strategy is a plan that outlines the long-term vision, goals, and tactics to create a strong and successful brand. It involves making strategic decisions on how to position and differentiate your brand in the market, build brand equity and communicate effectively with your target audience. An effective brand strategy provides clear direction for […]
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25 September, 2024
guide-to-creating-a-lead-magnet
Marketing

Your Guide to Creating an Irresistible Lead Magnet

Don’t you love a lead magnet that captures your attention and entices you to provide your email address to receive something in exchange? We all ‘sign up’ from time to time when there’s an irresistible offer or we want more information about a particular topic. From a business perspective, a lead magnet should be embedded […]
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23 August, 2024
master-email-marketing
Marketing

How to Master Email Marketing

In today’s digital age, email marketing remains a cornerstone for small businesses to connect with their audience, nurture leads and drive conversions. However, mastering the art of email marketing requires strategy, creativity and consistent effort. This guide outlines six key steps to unlock the full potential of email marketing for your small business. Benefits of […]
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13 June, 2024
hen-is-right-time-to-rebrand
Branding

When is the Right Time to Rebrand?

If you are considering a rebrand for your business, you’ll know that it’s not an easy process. You have been in business a while and feel that your business has grown and evolved, and are considering your future direction. If you feel that you no longer align with your brand vision, your business may have […]
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26 September, 2023
guide-to-brand-colours1
Branding

How to Choose Brand Colours

Exploring colours is one of my favourite parts of the branding process. There’s an enormous range of colours that you can explore for your colour palette and you can have lots of fun along the way! Colours help create an emotional connection with your target audience and make your brand memorable, often referred to as […]
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19 September, 2023
a-guide-to-branding-your-business
Branding

A Guide to Branding

Branding is one of the most exciting parts of beginning a business journey. It can be fun, creative, colourful and fulfilling when you see the concepts come to life, and the brand and business begins to evolve. It’s crucial to consider a number of elements before you develop branding so that you don’t waste precious […]
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12 September, 2023
why-brand-consistency-matters
Branding

Why Brand Consistency Matters

Brand consistency is vital for creating a strong, memorable, and trustworthy brand. It fosters customer loyalty, builds brand equity and supports long-term business growth. It also plays a crucial role in shaping how your target audience perceives and recognises your brand which has a direct impact on your business success and longevity. Why Brand Consistency […]
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22 June, 2023