Is this the year you focus on marketing and grow your small business? Marketing in 2025 is all about blending innovation with proven strategies. To help your small business elevate in 2025, I’ve compiled 25 marketing tips that will support brand visibility, connection with your audience and support your business growth.
25 Marketing Tips for 2025
Marketing is constantly evolving and keeping up with the latest trends is crucial for small business owners to remain competitive. Whether you’re launching a new business or optimising your current marketing efforts, this list of 25 marketing tips are designed to position your business for success in 2025.
- Strengthen Your Local SEO
Claim and optimise your Google Business Profile. Encourage customers to leave reviews, and use location-specific keywords to attract local customers. Local area marketing is often overlooked, click here to read learn more about how to get started with local area marketing. - Focus on Personalisation
Tailor your messages and offers to individual customer needs. Use customer insights and data to create personalised email campaigns, product recommendations, and even targeted ads. Learn more on How to Master Email Marketing in this blog. - Prioritise Mobile Optimisation
Ensure your website and marketing campaigns are mobile-friendly to accommodate the growing number of mobile users. - Create a Content Calendar
Plan your content in advance to maintain consistency and align your messaging with key dates and campaigns. - Build an Email List
Email marketing remains one of the most effective channels. Offer valuable incentives, like free downloads or exclusive discounts to grow your list. You may like to read our Guide to Creating an Irresistible Lead Magnet. - Encourage User-Generated Content (UGC)
Ask customers to share their experiences with your product or service on social media. Feature their content to build trust and engagement with a wider audience. - Engage with Social Media Stories
Explore the “stories” features on your preferred social media platforms to engage with your audience, share behind-the-scenes content, promotions and real-time updates. - Develop Interactive Content
Quizzes, polls, and interactive infographics keep users engaged and encourage them to respond or share your content. - Cultivate a Bank of Evergreen Content
Invest time in writing evergreen blog posts, creating videos, and guides that provide long-term value. These items can be repurposed over time and be a valuable addition to your communications. - Invest in Paid Advertising
Use platforms such as Google Ads or social media ads to target specific audiences. Also consider retargeting campaigns to convert warm leads. Leverage analytics tools to track campaign performance, understand customer behaviour, and refine your strategies. - Host Events, Webinars or Live Streams
Educate your audience and showcase your expertise through live events, Q&A sessions, or product demonstrations. - Collaborate with Influencers
Partner with influencers who align with your brand to expand your reach and gain credibility with their followers. - Offer Loyalty Programs
Retain existing customers by rewarding them for repeat business. You can offer points, discounts, and exclusive offers to keep them coming back. - Showcase Social Responsibility
Consumers increasingly support businesses that prioritise sustainability and ethical practices. Highlight your efforts to give back to the community or environment. - Run Contests and Giveaways
Generate buzz and engage your audience by offering prizes in exchange for shares or sign-ups. - Use Chatbots for Customer Interaction
Implement AI-powered chatbots on your website or social media platforms to answer questions and provide assistance 24/7. - Build Partnerships with Other Businesses
Collaborate with complementary businesses to cross-promote products or services and expand your audience reach. - Leverage Customer Feedback
Actively seek and use customer feedback to improve your offerings and show customers their opinions matter. - Optimise Landing Pages for Conversions
Design landing pages with clear headlines, persuasive copy and a strong call-to-action to boost conversion rates. - Nurture Leads with Drip Campaigns
Set up automated email sequences to guide prospects through the customer journey and keep them engaged. - Invest in High-Quality Visuals
Use professional photography, graphics and design elements to make your brand stand out and look authentic and credible. - Repurpose Existing Content
Turn your blog posts into social media snippets and repurpose for newsletters. You can also turn videos into podcasts, or webinars into guides to maximise content value. - Leverage AI-Powered Tools
Incorporate AI-driven tools for customer insights, content creation, and personalised marketing. These tools can help automate processes, improve targeting and enhance efficiency. - Optimise for Voice Search
With the rise of voice assistants, ensure your website content is optimised for voice search by using conversational keywords. - Stay Agile and Adaptive
Marketing trends change rapidly. Monitor industry shifts and be ready to adjust your strategies to remain competitive.
Get Started Today
Select a few of the marketing tips to start with and build momentum for sustainable business growth. When you focus on marketing your small business you will increase visibility, create meaningful connections with your audience, drive sales and set your business up for sustainable growth in the years to come.
If you don’t know where to begin with marketing your business, I encourage you to book a 30 minute intro chat to explore your challenges and how to overcome them. Click here to book a time.
